The Setai

The Setai Property Management

The Setai is a 40-story oceanfront condo-hotel at 101 20th Street, completed in 2004. It holds 159 residences — including one- through four-bedroom units, two-story townhomes, villas, and penthouses — ranging from 850 to over 6,000 square feet. The building's Asian-inspired minimalist design has defined its identity since opening and continues to set the aesthetic standard for its residences.

As of January 2026, The Setai's condo-hotel classification permits daily rentals with no frequency cap. Privately-owned residences operate independently from the hotel's booking system, giving owners full control over their rental strategy. With only 159 total residences, internal competition is significantly lower than at larger condo-hotels — but the building's five-star positioning demands an equally elevated guest experience. Virestia confirms current policy status as part of every engagement.

For context on the broader Miami Beach regulatory environment, see our Miami property management overview. Our Insights cover market dynamics that affect yield across all three of our markets.

Address

101 20th Street, Miami Beach, FL 33139

Neighborhood

South Beach (Mid-Beach)

Classification

Ultra-Luxury Condo-Hotel

Completed

2004

Total Residences

159

Stories

40

Unit Types

1–4 BR, townhomes, villas, penthouses

Size Range

850 – 6,000+ sq ft

Pet Policy

Pet-friendly (contact association for details)

HOA Includes

Cable, internet, water, sewer, trash

The Resort Fee Factor

The Setai charges guests a daily resort fee of $285 plus tax for stays under 30 nights, dropping to $115 per night for longer stays. This fee is paid directly to the hotel upon check-in and sits on top of the nightly rate the owner sets. For an investor-operator, it means the effective cost to the guest is significantly higher than the listed rate — a dynamic that requires careful pricing to maintain competitiveness against hotels and other condo-hotels that bundle fees differently.

Mid-stay cleaning is mandatory for bookings of six nights or longer, occurring every six days. This is an additional operating cost that must be modeled into the rate structure. Together, the resort fee and mandatory cleaning create a pricing environment where unsophisticated rate-setting leaves money on the table or prices the unit out of the market entirely.

Scarcity and Standards

With 159 residences — compared to 511 at the W South Beach or 646 at The Elser — The Setai's inventory constraint works in the owner's favor. Fewer competing units means less downward pressure on rates, particularly during high-demand periods. The building's association with five-star hospitality also sets a baseline for guest expectations that self-managed listings often fail to meet.

The Setai's guest profile skews toward travelers who expect hotel-caliber concierge responsiveness, spotless interiors, and seamless check-in coordination with the hotel's front desk. The margin between a five-star review and a three-star review at this tier is narrower than at any other building on this list. Operational precision is not a differentiator here. It is a requirement.